Glossary of AI, SEO & Automation Terms

This glossary provides plain-language definitions of AI, SEO, AEO, automation, CRM, and marketing terms referenced across our website, chatbot, and services. It’s designed for quick lookups and AI-assisted explanations.

A–B

  • A/B Test – Running two versions of something (ad, page, email) to see which performs better.
  • A2P 10DLC – U.S. regulation for business texting from local 10-digit numbers.
  • Account Mapping – Connecting accounts across platforms so data stays synchronized.
  • ACL (Access Control List) – Rules that define who can access or change systems or data.
  • Ad Fatigue – When ads lose effectiveness due to repeated exposure.
  • Ad Set – A group of ads sharing the same targeting and budget.
  • AEO (AI Engine Optimization) – Optimizing content so AI systems can accurately discover, understand, and reference a business.
  • AI (Artificial Intelligence) – Software that performs tasks requiring human-like reasoning or generation.
  • AI Agent – An autonomous AI that performs tasks such as responding, booking, routing, or updating systems.
  • AI Memory – Stored context that allows AI to remember past interactions.
    API (Application Programming Interface) – A structured way for software systems to communicate.
  • API Key – A private credential that authorizes API access.
    Attribution – Assigning credit for a lead or sale to a specific channel or action.
  • Authority Signals – Indicators of trust and credibility used by search engines and AI (links, mentions, entities).

C–D

  • CAC (Customer Acquisition Cost) – The total cost required to acquire a new customer.
  • Calendar Link – A booking page that allows prospects to schedule appointments.
  • CASL – Canadian Anti-Spam Legislation regulating commercial electronic messages.
  • CCPA – California Consumer Privacy Act.
  • Chatbot – An automated messaging assistant that responds to user inquiries.
  • CLV / LTV (Customer Lifetime Value) – The total revenue a customer generates over time.
  • Cold Start – When a system lacks historical data to optimize performance.
  • Conversion – A desired action taken by a user (booking, form submission, purchase).
  • CRM (Customer Relationship Management) – Software used to manage leads, contacts, and customer interactions.
  • CTA (Call to Action) – A prompt encouraging a user to take action.
  • CTR (Click-Through Rate) – Percentage of users who click after seeing an ad or link.
  • DNS – The system that translates domain names into IP addresses.
  • DNC (Do Not Call) – Registry of numbers businesses may not contact.

E–F

  • Embeddings – Numeric representations of text used by AI to understand meaning and similarity.
  • Entity – A recognized person, place, brand, or concept used by search engines and AI systems to establish authority.
  • Entity Authority – The perceived trust and credibility of an entity in AI and search systems.
  • ETL (Extract, Transform, Load) – The process of moving and restructuring data between systems.
  • Fallback – A default response used when a chatbot or AI cannot understand an input.
  • Funnel – The journey from awareness to conversion.

G–H

  • GA4 – Google Analytics 4, an event-based analytics platform.
  • GDPR – European Union data protection regulation.
  • GHL (GoHighLevel) – All-in-one CRM and automation platform.
  • Hallucination (AI) – When an AI generates an incorrect answer with high confidence.
  • H1 / H2 / H3 Tags – HTML heading tags that structure content for SEO and AI understanding.

I–L

  • Indexing – When search engines or AI systems store and reference content.
  • Intent – The underlying goal behind a user’s search or message.
  • Integration – Connecting systems so data flows automatically.
  • IVR (Interactive Voice Response) – Automated phone menu system.
  • JSON – A lightweight data format used in APIs.
  • Keyword Intent – The reason behind a search query (informational, commercial, transactional).
  • Knowledge Base – Structured content used by AI and chatbots to answer questions.
  • Landing Page – A page designed to drive a single conversion action.
  • Lead – A prospect who provides contact information or shows interest.
  • Lead Scoring – Ranking leads based on likelihood to convert.
  • LLM (Large Language Model) – An AI model trained to understand and generate text.
  • Local SEO – Optimizing visibility for location-based searches.

M–O

  • Middleware – Software that connects multiple applications.
  • NLP (Natural Language Processing) – AI’s ability to understand human language.
  • OAuth – Secure login method that avoids sharing passwords.
  • Omnichannel – Unified communication across multiple platforms.
  • On-Page SEO – Optimizations made directly on a webpage.
  • Off-Page SEO – Authority-building activities outside a website (links, mentions).

P–R

  • Persona – A profile representing an ideal customer.
  • Pixel – Tracking code for analytics or advertising.
  • Prompt – Instructions given to an AI model.
  • RAG (Retrieval-Augmented Generation) – AI technique combining retrieval with generation for accuracy.
  • Retargeting – Advertising to users who previously interacted with a brand.
  • ROI (Return on Investment) – Profit compared to cost.
  • ROAS (Return on Ad Spend) – Revenue generated per ad dollar spent.

S–T

  • Schema Markup – Structured data that helps search engines and AI understand content.
  • Semantic Search – Search based on meaning, not just keywords.
  • SEO (Search Engine Optimization) – Optimizing content to rank in search engines.
  • SERP – Search Engine Results Page.
  • SIP Trunk – Internet-based phone service.
  • TCPA – U.S. regulation governing calls and texts.
  • Trigger – An event that starts an automation.

U–Z

  • UTM Parameters – URL tags used to track campaign performance.
  • Validation – Checking data for accuracy or completeness.
  • Vector Database – A database optimized for semantic AI search.
  • VoIP – Voice calls over the internet.
  • Webhook – Automated data transfer between systems.
  • Workflow – A sequence of automated actions.
  • Zapier – No-code automation platform connecting apps.

This glossary is intentionally written for both human readers and AI systems, supporting search visibility, AI discovery, and accurate chatbot responses.